Stripe-powered SaaS metrics

The SaaS Metrics Dashboard Built on Your Stripe Data

Connect Stripe once. See MRR, ARR, churn rate, NRR, LTV, and ARPU — updated daily, alongside your web analytics.

Start free trial 14 days free · No credit card required · Cancel anytime
MRR
$48,290
+$3,420 this month
Churn Rate
2.1%
−0.3% from last month
NRR
108%
Healthy expansion
LTV
$2,847
+8.2% trend

What metrics does Abner track?

Abner calculates all six core SaaS health metrics directly from your Stripe subscription data — no manual exports, no spreadsheet formulas.

Monthly Recurring Revenue (MRR)

The normalized monthly value of all active subscriptions — the single most important number for a subscription business.

MRR = ∑ subscriptions / month

Annual Recurring Revenue (ARR)

Your MRR annualized — the figure investors and board members care about when evaluating business scale and trajectory.

ARR = MRR × 12

Churn Rate

The percentage of customers or revenue lost in a period. Abner tracks both customer churn and revenue churn separately.

Churn = lost ÷ start × 100

Net Revenue Retention (NRR)

How much revenue you retain from existing customers after accounting for churn, downgrades, and expansion. Above 100% means existing customers are growing your revenue on their own.

NRR = (Start − Churn − Downgrades
+ Expansion) ÷ Start × 100

Customer Lifetime Value (LTV)

The average total revenue you can expect from a customer over their entire relationship with your product. The key input to unit economics and CAC payback analysis.

LTV = ARPU ÷ Monthly Churn Rate

Average Revenue Per User (ARPU)

The average monthly revenue generated per active paying customer — a signal of pricing power and plan mix health.

ARPU = Total MRR ÷ Active Customers

How it works

Set up takes two minutes. After that, Abner runs automatically.

1

Connect your Stripe account

Authorize via Stripe OAuth — read-only access, takes about two minutes. We never touch your payouts or make changes to your account.

2

Abner syncs your subscription history

Abner pulls your complete subscription history from Stripe and calculates MRR, ARR, churn, NRR, LTV, and ARPU — including historical data so you can see trends from day one.

3

See your metrics updated daily

Your SaaS metrics update every day alongside your web traffic — one dashboard, no tab-switching, no manual reconciliation.

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For founders who are tired of Stripe + spreadsheets

Most SaaS founders know their MRR off the top of their head — but ask them for their NRR or LTV and you'll get an uncomfortable pause, followed by a trip to a spreadsheet.

Stripe shows you payment volume and revenue. It doesn't calculate churn rate, net revenue retention, or customer lifetime value. Those require you to export data, normalize annual plans, and run formulas — every single month.

Abner is the only tool that puts privacy-first web analytics and SaaS metrics in the same dashboard — without cookies, without a consent banner, and without switching between six different tools to understand your business.

No more manual exports

Abner syncs directly with Stripe — no CSV uploads, no copy-paste.

Annual plans handled correctly

Annual subscriptions are normalized to 1/12 their value — not lumped into one month.

Web analytics in the same view

See traffic sources and revenue trends side by side — understand what growth levers are actually working.

Investor-ready metrics, always current

ARR, NRR, and LTV calculated to standard definitions — ready for a board deck or fundraise.

Privacy-first web analytics, included

Abner isn't just a SaaS metrics tool. Every plan includes full, cookieless web analytics — pageviews, sessions, referrers, top pages, geographic breakdown, and device data. Under 2KB, GDPR-compliant by design, no consent banner required.

Most analytics tools and SaaS metric tools live in separate tabs on separate subscriptions. Abner puts them in one place, so you can correlate a spike in organic traffic with the MRR it actually drove — without doing manual math.

Frequently asked questions

A SaaS metrics dashboard is a tool that aggregates and displays key recurring revenue metrics — MRR, ARR, churn rate, NRR, LTV, and ARPU — in one place. Unlike general business analytics tools, SaaS dashboards are built specifically for subscription businesses and calculate metrics that Stripe's native reports don't show. The goal is to give founders and operators a real-time view of revenue health without manual spreadsheet work.
Baremetrics focuses exclusively on SaaS metrics from Stripe. Abner combines SaaS metrics with privacy-first web analytics — so you can see where your visitors come from and what's happening to your MRR in the same dashboard. Abner also starts at $19/month versus Baremetrics at $58/month, making it a better fit for early-stage teams who want full visibility without a separate tool for every data type.
Abner supplements Stripe with the metrics Stripe doesn't calculate: churn rate, NRR, LTV, and cohort retention. Stripe shows payment volume and revenue; Abner shows what's happening to your subscriber base and how it's growing or shrinking over time. Most founders keep Stripe for payment operations and use Abner to understand business health.
Abner starts at $19/month and includes both web analytics and SaaS metrics. All plans include a 14-day free trial with no credit card required. Pricing is always public on the pricing page.

Start tracking your SaaS metrics today

Connect Stripe once. Get MRR, churn, NRR, LTV, and ARPU — updated daily, alongside cookieless web analytics. No spreadsheets required.

Start free trial 14 days free · No credit card required · Cancel anytime